Unseen Productions - Unseen Productions is a leader in online video content services
EA SPORTS & YOUTUBE
CAMPAIGN: BATTLEFIELD 3 THE FAULT LINE EXTENDED TRAILOR
THE BRIEF:
To get 150,000 viewers to watch the content in the first 48 hours of upload and to position the video on the home page of YouTube Australia.
WHAT WE DELIVERED:
250,000 Australian views. Clip promoted on 20 plus gaming blogs.
RESULTS:
- The video was the most rated and discussed in YouTube Australia over the weekend.
- Home page of youtube in target markets.
- 251,000 targeted You Tube views to the TVC.
SINGAPORE AIRLINES & YOUTUBE
CAMPAIGN: ACROSS THE WORLD
THE BRIEF:
SINGAPORE AIRLINES wanted to increase reach and frequency over an extended 4 weeks prior to the global release of there tvc. We delivered an online audience to the behind the scene series of the making of to build excitement and an audience around the content
WHAT WE DELIVERED:
Coinciding with the launch of Singapore Airlines global launch of their new TVC we seeded four teaser videos and the TVC itself through our networks and drove a targeted audience to the clips on You Tube. We also distributed the clips over 30 video sharing sites in 10 countries in multiple languages. Key regional travel blogs also broadcasted the clip including CNN and airliners.net..
RESULTS:
- Over 100,000 targeted You Tube views to the teasers.
- Home page of youtube in target markets.
- 370,000 targeted You Tube views to the TVC.
- 175,000 targeted You Tube viewers to the post campaign clip.
- Global You Tube home page in travel and events category.
- # 1 most viewed video for weekend of upload in Taiwan, Hong Kong, Australia, South Korea, India (all clients target markets)
- #3 most viewed video for weekend of upload for travel and events globally weekend of upload. (Competing with Superbowl
TOURISM AUSTRALIA & YOUTUBE
CAMPAIGN: MAKING TRACKS
THE BRIEF:
Tourism Australia and Youtube joined forces to showcase Australia through the YouTube symphony which was a collection of musicians from around the world selected via You Tube to come to Australia and make music. They were struggling to reach the desired online audience.
WHAT WE DELIVERED:
Targeted audience in all key on the clip to drive targeted viewers to the clips, markets to episodes three and four. Video optimization distribution through Unseen TV’s online channels. SEO on the clip to drive targeted viewers to the clips.
RESULTS:
- Over one million viewers to the two clips in two weeks.
- Home page of youtube in target markets.
- Over 60 Youtube video honours.
- Multiple PR mentions of campaign for TA.